FrACTIONAL CMO
Looking for a fractional Chief Marketing Officer (CMO) for your startup? You are at the right place!
What is a Fractional CMO?
A fractional CMO operates on a part-time or consulting basis, offering strategic and operational marketing leadership to early-stage companies and startups without the commitment or cost of a full-time executive hire. This concept, while not new, has gained traction as a cost-effective solution for startups needing high-level marketing expertise without the financial burden of a full-time position. Fractional CMOs bring a wealth of experience from various sectors, including tech, agency, and investment backgrounds, providing tailored advice on everything from setting objectives and marketing planning to messaging and crisis communication. They work alongside existing teams, enhancing capabilities and offering mentorship, all while maintaining an efficient use of time and resources for the startup.
How do I know if my startup needs a fractional CMO?
Scaling for Growth: as your startup moves beyond the foundational stage and gears up for significant growth, a fractional CMO can provide the strategic direction needed to scale effectively. This is particularly true if your team lacks deep marketing expertise or if you're entering new markets.
Refining Your Go-to-Market Strategy: if you're on the cusp of launching a new product or service, a fractional CMO can spearhead your go-to-market strategy, ensuring that your launch is positioned for maximum impact. Their experience across different industries and products can be invaluable in crafting a strategy that resonates with your target audience.
Budget Constraints: if the cost of a full-time CMO is prohibitive, a fractional CMO offers a cost-effective alternative. They bring a wealth of experience without the overhead associated with a full-time executive, allowing you to allocate resources more flexibly.
"Greta's energy combined with the willingness to achieve high results makes her the best kind of team leader one could ask for." - Vilija
For startups in search of basic marketing strategies and foundational support.
PACKAGE 1: STEADY
PACKAGE 2: PROGRESSIVE
PACKAGE 3: ACCELERATOR
For growing startups needing enhanced engagement and strategic depth.
For rapidly scaling startups requiring comprehensive marketing management.
Marketing Strategy: basic strategy focusing on 1 channel with basic KPIs.
Role of a Solo Consultant: I work independently, offering my expertise directly to the client; up to 12 hours per month.
External Marketing Team Management: I may recommend other specialists for additional services, but I won't manage them or their work.
Response Time: standard (within 48 hours).
Online Meetings: one monthly check-in meeting.
Live Strategy Sessions: not included.
Trello Project Management: not included.
Channel Tracking & Reporting: not included.
Budget Guidance: advice on allocating a small marketing budget effectively.
Contract: min. 3 months, can be terminated with 1 month’s notice.
Invoicing: 1 monthly invoice for my services.
Marketing Strategy: advanced strategy focusing on 2-3 channels with basic KPIs.
Role of a Freelance Marketing Manager: I lead and coordinate any marketing work, being the primary contact and responsible for any additional specialists; up to 24 hours per month.
External Marketing Team Management: I manage 2-3 external specialists, ensuring their work aligns with the overall strategy.
Response Time: priority (within 24 hours).
Online Meetings: bi-weekly planning and follow-up meetings.
Live Strategy Sessions: bi-annual live strategy sessions.
Trello Project Management: basic Trello setup for task tracking.
Channel Tracking & Reporting: monthly tracking and reporting on the primary channel's performance against KPIs.
Budget Guidance: assistance with managing a moderate marketing budget with spend allocation recommendations.
Contract: min. 6 months, can be terminated within 1 month’s notice. Separate contracts with freelancers.
Invoicing: 1 monthly invoice for my services. Separate invoices from freelancers.
Marketing Strategy: multi-channel strategy with a range of KPIs such as customer acquisition, conversion rates, engagement, retention, and ROI.
Role of a Freelance CMO: I strategize, lead campaigns, manage brand and budget, analyze markets, coordinate teams; up to 60 hours per month.
External Marketing Team Management: I manage all external specialists, ensuring their work aligns with the overall strategy.
Response Time: same day (within 8 hours).
Online Meetings: weekly and on-demand meetings. Includes monthly deep-dive sessions.
Live Strategy Sessions: quarterly strategy & review sessions.
Trello Project Management: detailed Trello board with bi-weekly sprints.
Channel Tracking & Reporting: monthly tracking and reporting on every channel's performance against KPIs.
Budget Guidance: managing a moderate marketing budget with spend allocation recommendations.
Contract: min. 6 months, can be terminated within 2 month’s notice. Contract covers all freelancer work.
Invoicing: 1 monthly invoice for all marketing services including freelancer work.
Fractional CMO: collaboration packages
650 Eur/month
1090 Eur/month
1950 Eur/month
"Greta provided our startup with invaluable insights. As our external CMO, she not only helped unveil the potential of our platform but also steered us towards a clearer strategic direction. Her pivotal role in our engagements with potential investors opened crucial doors for our growth, while her efforts in gathering feedback from potential customers enriched our understanding, making our service irresistibly appealing and in demand.
Greta's approach is unparalleled; she consistently goes above and beyond, ensuring that processes aren't merely executed but are carried out smoothly, with utmost quality and deliberate intent. She has an exceptional ability to identify needs and strategically navigate towards achieving our goals, all without the need for direct requests or supervision.
With Greta, your business experience transforms into an effortless dance of jazz."
- Inga Šakalienė, Co-founder & CEO @ UGC Europe
Ready to scale your startup?
Let's discuss your dreams and expectations :)
Contact
Email: hello@gretazaik.com
Phone: +370 640 64460
Copyright ©2024 Greta Zaik. All rights reserved.
Where can you find me?
I am a remote-first marketing professional chasing experiences as a digital nomad.
However, this is a registered office where you can (occasionally) find me:
Liepų g. 83, Klaipėda, Lithuania