works

MY PORTFOLIO

FRACTIONAL CMO

As a seasoned marketer, I've built and executed growth strategies across diverse industries, including industrial automation, Fintech, HRtech, and Biotech. My journey spans from developing SaaS solutions—like AI-driven data management tools and UGC advertising platforms—to leading marketing efforts in both startups and established corporations.

I’ve driven international campaigns, collaborated with external agencies, and managed significant marketing budgets. When resources were limited, I excelled in optimizing internal processes, ensuring productivity and impactful results.

Starting from a marketing support specialist and rising to a COO, I’ve gained firsthand experience in every layer of a business. Now, as a Fractional CMO, I bring this rich blend of skills and insights to help startups like yours scale effectively. Here are a few examples of my work that highlight how I’ve delivered tangible growth and results in marketing.

While working as a fractional CMO for TeamFill, I played a pivotal role in conducting market research within the Baltics region, fine-tuning the HR SaaS product-market fit. This foundational work laid the groundwork for a deep understanding of the target audience and the strategic steps required to gain a substantial market share.

Simultaneously, I managed to secure the initial leads and users for TeamFill, marking a significant stride forward in user acquisition. By actively contributing to various initiatives aimed at positioning the company for future investment opportunities, this underlined my commitment to securing the necessary resources for its continued progress.
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TeamFill, a Lithuanian-based startup, offers a cutting-edge Smart Video Interview Platform for candidate screening and shortlisting. This AI-powered solution represents a pioneering leap in recruitment automation, enabling you to streamline your hiring process, trim expenses, and effortlessly secure top talent.

Product-market fit for an early stage start-up, TeamFill

Within the Hyarchis Data Science Academy, I held a pivotal role in its successful launch, overseeing the entire marketing and communications campaign. With an emphasis on PR, I ensured prominent coverage in key media outlets. The academy itself stands as a beacon of opportunity for students with programming experience and professionals looking to pivot into data science.

The event drew the attention of prominent figures, including representatives from the Ministry of Education, Science, and Sports, KaunasIn, and esteemed universities in Kaunas, affirming the academy's significant impact on Lithuania's educational landscape.
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Hyarchis Data Science Academy is the first free data science academy in Kaunas for students with programming experience or specialists in other fields who want to change their career direction. The academy's goal is to give people the opportunity to improve, learn and take their first steps in data science.

Launch of Data Science Academy, Hyarchis

From an IT services provider to a dynamic Fintech force, our front-to-back rebranding journey has been nothing short of extraordinary. The successful rebranding was later followed by a notable onboarding of investors.

In Lithuania, we became trusted members of both the Dutch and Lithuanian Fintech communities, deeply embedded in the vibrant financial landscapes of both nations. Our strategic prowess shone through in high-impact lead generation campaigns, consistently drawing in 200+ leads from the financial sector for our virtual events.
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Hyarchis, a Dutch Fintech company, provides help to financial service providers through state-of-the-art solutions to manage their vital data and comply with ethical requirements and laws such as the GDPR, Wwft Act, KYC and AML. Its product suite enables end-to-end KYC lifecycle management, from customer onboarding and remediation to continuous monitoring within a compliant framework.

Rebranding: From a local IT Development Company to an international Fintech, Hyarchis

In my first corporate job, I spearheaded the expansion of a Marketing Support team in Lithuania, akin to an in-house agency for a global brand. Over a dynamic four-year period, the Lithuanian marketing team expanded from 3 to 11 members. We provided essential marketing support across borders, assisting colleagues in Germany, Italy, Austria, the US, Canada, and Mexico. Our wide-ranging services encompassed website maintenance, graphic design, project management, editorial support, and telemarketing.
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Based in Esslingen am Neckar, Germany, Festo is a renowned automation company specializing in the production and distribution of pneumatic and electrical control systems, as well as drive technology tailored for factories and process automation.

Marketing Support Team, Shared Service Center, Festo